Established in 1898, the company has been manufacturing cotton fabrics. During the time of “Shijira Ori (Weaving)” restoration, we manufactured plain white Shijira Ori. During and after the war, cotton was controlled by government. When the control was abolished in 1951, the company started to manufacture “Shijira Ori” earnestly.
“Shijira Ori” was designed to spend cool summer in Japan. It has soft texture and has cool feeling as its unique unevenness called “Shibo” allows air flow through well. The parts in Indigo colour were dyed by Indigo dye from Tokushima and it looks cool. In 1964, we also acquired trademark registration of “Awa Masa-ai Shijira Ori” We had difficulty restoring traditional “Shijira Ori”and “Aidate (Indigo dye making)”. Recognized for many years of hard work and achievements, it has been designated as national traditional craft in July of 1978.
We keep in mind to manufacture the products that meets customer’s needs by changing from Japanese style to Western or small size to wider one. We still use traditional method and the thread is dried in the sun. Our company is located near Akui River, a tributary of the Yoshino River and its excellent and abundant water is suitable for dyeing. As production area is not big, we use consistent production method. Our motto is to accept small lot order and have quick delivery time. We aim to manufacture heartfelt products.
I have been manufacturing products from customer’s point of view. Recently, the number of Indigo dyeing experience or factory visit has increased. It seems more people are interested in traditional or handcraft products. We have been working hard to manufacture traditional “Awa Masa-ai Shijira Ori”and other indigo dyed products. We hope to let many people know about the quality of traditional products through “Shijira Ori” and other indigo dyed products.
What is “Aizome (Indigo dye)”?
It is said that cultivation method of Awa-ai came from China around AD 900 years ago. Hachisuka Yoshishige, the lord of Awa acknowledged that climate and natural features of Yoshino river basin was suitable to cultivate Indigo plant. This is how “Aizome” came to this place.
Awa-Ai uses the plants called “Sukumo (Fermented harvested and dried leaf indigo)”. Mixed it with nutrients sources such as Alkaline or glucose, we let it sit for about a week and finish natural dyeing solution. By Soaking the cloth in the dye solution repeatedly, it creates vivid dark colours. Indigo dyed products which only uses Indigo plant cultivated in Awa are allowed to label as “Masa-ai”. Its traditional technique has been designated as intangible cultural asset as well.
What is the attraction of “Aizome”?
The vivid and deep colour has long fascinated the Japanese as the most relaxed universal colours. Natural Indigo plant dyes cotton well and is resistant to sunlight and washing with water. The more it is washed, the deeper and calmer the texture gets. Aroma that increases with weathering is said to have insect repellent effect and Indigo plant has medicinal effect to protect skin. Therefore, it isn very suitable for clothing.
Awa Aizome Washable Mask
||Navy & Bluish White
||Hand washing is recommended, but you can also use the washing machine. Do not use bleach. Lightly dehydrate, smooth out fine wrinkles and dry in the shade. When ironing, lightly iron. It may shrink a little when washed. Please note that color transfer or discoloration may occur if the product is left wet during washing or if it is washed with other items.
||Colors may differ from the actual ones depending on the color of the monitor. Also, since each piece is handmade, the pattern and size may differ. The elastic cord is subject to change. note that. Tie the elastic cord to the desired length.
||Horizontal：Approx. 16cm | Vertical：Approx. 12cm
||Horizontal：Approx. 17cm | Vertical：Approx. 14cm