“Shijira Ori” was designed to spend cool summer in Japan. It has soft texture and has cool feeling as its unique unevenness called “Shibo” allows air flow through well. The parts in Indigo colour were dyed by Indigo dye from Tokushima and it looks cool. In 1964, we also acquired trademark registration of “Awa Masa-ai Shijira Ori” We had difficulty restoring traditional “Shijira Ori”and “Aidate (Indigo dye making)”. Recognized for many years of hard work and achievements, it has been designated as national traditional craft in July of 1978.
We keep in mind to manufacture the products that meets customer’s needs by changing from Japanese style to Western or small size to wider one. We still use traditional method and the thread is dried in the sun. Our company is located near Akui River, a tributary of the Yoshino River and its excellent and abundant water is suitable for dyeing. As production area is not big, we use consistent production method. Our motto is to accept small lot order and have quick delivery time. We aim to manufacture heartfelt products.
I have been manufacturing products from customer’s point of view. Recently, the number of Indigo dyeing experience or factory visit has increased. It seems more people are interested in traditional or handcraft products. We have been working hard to manufacture traditional “Awa Masa-ai Shijira Ori”and other indigo dyed products. We hope to let many people know about the quality of traditional products through “Shijira Ori” and other indigo dyed products.
Introduction of “Aizome”Intangible cultural asset in Tokushima
Awa-Ai uses the plants called “Sukumo (Fermented harvested and dried leaf indigo)”. Mixed it with nutrients sources such as Alkaline or glucose, we let it sit for about a week and finish natural dyeing solution. By Soaking the cloth in the dye solution repeatedly, it creates vivid dark colours. Indigo dyed products which only uses Indigo plant cultivated in Awa are allowed to label as “Masa-ai”. Its traditional technique has been designated as intangible cultural asset as well.
Awa Aizome Washable Mask
|Colors:||Navy & Bluish White|
|Washing Method:||Hand washing is recommended, but you can also use the washing machine. Do not use bleach. Lightly dehydrate, smooth out fine wrinkles and dry in the shade. When ironing, lightly iron. It may shrink a little when washed. Please note that color transfer or discoloration may occur if the product is left wet during washing or if it is washed with other items.|
|Precautions:||Colors may differ from the actual ones depending on the color of the monitor. Also, since each piece is handmade, the pattern and size may differ. The elastic cord is subject to change. note that. Tie the elastic cord to the desired length.|
|M||Horizontal：Approx. 16cm | Vertical：Approx. 12cm|
|L||Horizontal：Approx. 17cm | Vertical：Approx. 14cm|
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