Established in 1898, the company has been manufacturing cotton fabrics. During the time of “Shijira Ori (Weaving)” restoration, we manufactured plain white Shijira Ori. During and after the war, cotton was controlled by government. When the control was abolished in 1951, the company started to manufacture “Shijira Ori” earnestly.
“Shijira Ori” was designed to spend cool summer in Japan. It has soft texture and has cool feeling as its unique unevenness called “Shibo” allows air flow through well. The parts in Indigo colour were dyed by Indigo dye from Tokushima and it looks cool. In 1964, we also acquired trademark registration of “Awa Masa-ai Shijira Ori” We had difficulty restoring traditional “Shijira Ori”and “Aidate (Indigo dye making)”. Recognized for many years of hard work and achievements, it has been designated as national traditional craft in July of 1978.
We keep in mind to manufacture the products that meets customer’s needs by changing from Japanese style to Western or small size to wider one. We still use traditional method and the thread is dried in the sun. Our company is located near Akui River, a tributary of the Yoshino River and its excellent and abundant water is suitable for dyeing. As production area is not big, we use consistent production method. Our motto is to accept small lot order and have quick delivery time. We aim to manufacture heartfelt products.
I have been manufacturing products from customer’s point of view. Recently, the number of Indigo dyeing experience or factory visit has increased. It seems more people are interested in traditional or handcraft products. We have been working hard to manufacture traditional “Awa Masa-ai Shijira Ori”and other indigo dyed products. We hope to let many people know about the quality of traditional products through “Shijira Ori” and other indigo dyed products.
What is “Awa Shijira Ori”?
During the era of Hachisuka Yoshishige, the former lord of Awa, it was strictly banned for common people to use silk clothes. Therefore, it is said that they tried various measures to have beautiful appearance just using cotton fabric. At the beginning of the Meiji era, in Atake Village, it was said that Hana KAIFU, the weaver, was inspired by the fact that the fabric shrank when it got wet in the rain and created unique unevenness called “Shibo”, and she devised “Awa Shijira Ori”. Its characteristic is to have unique “Shibo” using difference of warp tension. In 1978, “Awa Shijira Ori” using natural Awa Indigo was designated as a traditional craft by the Minister of Economy, Trade and Industry.
What is the attraction of “Awa Shijira Ori”?
Awa Shijira Ori is attractive for its unique unevenness called “Shibo” as it adds particular texture and beauty. Vivid Shibo emerges by immersing innovatively woven cloth in boiling water of about 75 degree then drying. Unevenness of “Shibo” allows for smooth texture and has the merit of being light and cool. It is highly hygroscopic as it is made of cotton and is best to wear in withstanding the heat of summer.
Product introduction of “Awa Shijira Ori”
Together with Kimonos such as Yukata, we also sell tie, shirts, kimono accessories and interior goods. “Shijira Ori” uses not only Indigo but also 108 colours of thread and there are more than 200 kinds of design. You can purchase some of the products online.
Our Model is wearing NGO-123, L size
Our Model is wearing NGO-123, L size
Our Model is wearing NGO-123, L size
Our Model is wearing NGO-123, L size
Our Model is wearing NGO-123, L size
Our Model is wearing NGO-123, L size
About Jinbei
| Item: |
Top Wear |
| Material: |
Cotton |
| Size: |
M,L,LL |
Awa Shijira Ori Jinbei is characterized by its softness and comfort.
The characteristic "shibo" of shijira weaving feels silky when worn on bare skin. Light and comfortable, it is also ideal as a relaxing loungewear. Jinbei uses lace at the hem.
Laundry can be done in a washing machine. If you starch it once in a while, it will return to its crisp texture state. |
Measurements
| M |
Length 80, Sleeve length 58 |
| L |
Length 82, Sleeve length 60 |
| LL |
Length 84, Sleeve length 62 |
